By Trevor Kugler
Have you ever noticed that with many online businesses customer service seems to be at the bottom of their agenda? It almost seems as if people think they can slap a website on the internet, offer a product or two, and be done with it. Let me ask you a question. If this were true why wouldn't everyone do it? The answer to that question is really quite simple. Because if you don't provide excellent customer service, you won't last long. I believe that online business and customer service should go hand in hand, and I think you should as well.
It perplexes me that most online businesses don’t seem to feel this way. Most online businesses seem to think of customer service as an after thought. This simply shouldn't be the case. Just because the customer isn't physically being spoken with, it doesn't mean that you can't develop a relationship. Taking care of the customer should be every businesses first priority, whether that business is an online business or traditional businesses.
How many of you have emailed a company asking them a question, only to receive a response days later or not at all. I know I emailed and affiliate of mine months ago, and still haven't heard anything from them. Guess what this means? They are no longer an affiliate of mine, and I tell anyone who's interested not to do business with them. My company is a small fish right now, in a very big pond, but to me it makes no difference. The principles are the same. Eventually, the company I'm referring to will fall by the wayside, because they aren't truly interested in the customer.
Don't you think dealing with a company who's interested in taking care of you is a pleasure? If this company treats you well, aren't you likely to tell other people about it? And aren't you likely to use them in the future? Of course you are. It only makes sense. So always keep in mind that your online business and customer service go hand in hand. Care about your customer, no matter how small your business is, and you customer will carte about your business, it's as simple as that.
It perplexes me that most online businesses don’t seem to feel this way. Most online businesses seem to think of customer service as an after thought. This simply shouldn't be the case. Just because the customer isn't physically being spoken with, it doesn't mean that you can't develop a relationship. Taking care of the customer should be every businesses first priority, whether that business is an online business or traditional businesses.
How many of you have emailed a company asking them a question, only to receive a response days later or not at all. I know I emailed and affiliate of mine months ago, and still haven't heard anything from them. Guess what this means? They are no longer an affiliate of mine, and I tell anyone who's interested not to do business with them. My company is a small fish right now, in a very big pond, but to me it makes no difference. The principles are the same. Eventually, the company I'm referring to will fall by the wayside, because they aren't truly interested in the customer.
Don't you think dealing with a company who's interested in taking care of you is a pleasure? If this company treats you well, aren't you likely to tell other people about it? And aren't you likely to use them in the future? Of course you are. It only makes sense. So always keep in mind that your online business and customer service go hand in hand. Care about your customer, no matter how small your business is, and you customer will carte about your business, it's as simple as that.
Trevor Kugler is co-founder of http://www.JRWfishing.com and an avid angler. He has more than 20 years experience fishing for all types of fish, and 15 years of business and internet experience. He currently raises his three year old daughter in the heart of trout fishing country…..Montana!
Become A Better Angler and get $10 For Your Trouble... - http://www.jrwfishing.com/signup.html
Become A Better Angler and get $10 For Your Trouble... - http://www.jrwfishing.com/signup.html
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Online Business And Customer Service
