Thursday, October 15, 2009

Making Awkward Keywords Sound Natural in Website Content

Making Awkward Keywords Sound Natural in Website Content

Punctuation and stop words can be used with the keyword phrases you choose to make the copy sound more natural and less search engine oriented. A stop word is a word that is ignored by the Google search engine when it is scanning the copy, so they don't have any effect on the actual keyword phrase, even if they're plopped right smack in the middle.
Google Stop Words
Stop words in Google are words like "and," "the," "for," and "a." There are actually many of these words you can use to help add a little sense to some nonsense sounding keyword phrases that you've found are highly profitable to target. To find a list, just Google; "Google stop words" and you'll get a nice list of them.
Punctuation is also ignored by the Google search engine when scanning the copy for keywords. Even capital letters are ignored. So, if you have a keyword that can end one sentence with a period and start another sentence with a capital, Google will read it as a connected keyword phrase. This type of tip is very useful for the regional keywords that might be something like, "New York Publishing Arts" or something odd. In that case, if you kept repeating this phrase, it wouldn't be hard for a reader to tell that you're trying to feed the search engines the same keyword phrase, and it also sounds very repetitive to the reader.
To keep that from happening, you can use stop words or punctuation. So, the keyword phrase might end up looking something like this in copy:
"The publishing world centers around New York. Publishing arts have grown and matured due to the number of quality writers attracted to this great city."
Or, if you are using stop words:
"Go to New York for publishing arts exposure. You won't regret it!"
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"
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Making Awkward Keywords Sound Natural in Website Content