Is honesty the best policy when it comes to sales? I believe that honesty is in fact the best policy, but unfortunately it seems that most business people don't necessarily agree. Whether it's making statements such as "you will never have to make another cold call" or "Sure, it's got fifty thousand miles, but they're highway miles" the end result is almost always the same. Many businesspeople think these kinds of statements are fine, because they are "technically true". But in reality, these kinds of statements aren't at all honest.
So is honesty the best policy when it comes to selling something, or can the truth be massaged to make your product or service seem better, when in fact the product is sub par? Is honesty the best policy when it comes to selling something? In my opinion, yes, honesty is the best policy when it comes to selling your product or service. In my experience many of the "technically true" statements simply mean that the product or service is less than high quality.
The bottom line is that many businesspeople in the world today just don't seem to think being totally forthright about their product or service will be beneficial to them. Once again, in my experience, this simply isn't the case. Being forthright and honest about your product or service tends to pay much longer term benefits to you as the salesperson.
It's unfortunate that so many people and businesses feel the need to say anything in order to get the sale. In my opinion this approach hurts everyone involved. The bottom line is that some people will like your product and service and some won't, that's it. The weasels (that use statements such as the ones listed above) seem to have a different approach. They live by the motto that everyone is a sale, and although this is technically true, it's just about as true as the "you'll never make another cold call", which of course isn't really true at all. It's just plain dishonest.
So rather than getting caught up in the semantics of this argument, let's simply end the discussion by saying that honesty is the policy when it comes to sales, that is if you're interested in sleeping well at night. I think Plato said it best when he said, "Honesty is for the most part less profitable than dishonesty", which of course is the reason that a question such as the one posed in this article even exists. I still say that honesty is in fact the best policy when it comes to selling something, no matter what that something might be.
So is honesty the best policy when it comes to selling something, or can the truth be massaged to make your product or service seem better, when in fact the product is sub par? Is honesty the best policy when it comes to selling something? In my opinion, yes, honesty is the best policy when it comes to selling your product or service. In my experience many of the "technically true" statements simply mean that the product or service is less than high quality.
The bottom line is that many businesspeople in the world today just don't seem to think being totally forthright about their product or service will be beneficial to them. Once again, in my experience, this simply isn't the case. Being forthright and honest about your product or service tends to pay much longer term benefits to you as the salesperson.
It's unfortunate that so many people and businesses feel the need to say anything in order to get the sale. In my opinion this approach hurts everyone involved. The bottom line is that some people will like your product and service and some won't, that's it. The weasels (that use statements such as the ones listed above) seem to have a different approach. They live by the motto that everyone is a sale, and although this is technically true, it's just about as true as the "you'll never make another cold call", which of course isn't really true at all. It's just plain dishonest.
So rather than getting caught up in the semantics of this argument, let's simply end the discussion by saying that honesty is the policy when it comes to sales, that is if you're interested in sleeping well at night. I think Plato said it best when he said, "Honesty is for the most part less profitable than dishonesty", which of course is the reason that a question such as the one posed in this article even exists. I still say that honesty is in fact the best policy when it comes to selling something, no matter what that something might be.
Trevor Kugler is co-founder of JRWfishing.com and an avid angler. He has more than 20 years experience fishing for all types of fish, and 15 years of business and internet experience. He currently raises his three year old daughter in the heart of trout fishing country.....Montana!
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Is Honesty Actually The Best Policy When It Comes To Selling Something?
