Monday, December 14, 2009

8 Key Ways to Advance in Search Engine Optimization

Search Engine Optimization is the very backbone of any website. It directs online visitors to your site when internet users key in the keywords that are relevant to your site.
Here are 8 key ways to advance in search engine optimization:
1. Discover the most relevant keywords for your website. You can make use of various keyword suggestion tools in determining which keywords are related to your business and are most searched by Internet users.
2. Study your competitors. Since you're competing with other websites, you must be able to analyze their SEO strategies and improve them so you can beat them.
3. Optimize your content's title. To make sure that your pages can be indexed in search engines, use different titles as well as meta tags for every page of your website.
4. Optimize your site's meta tags. Meta tags are only for web crawlers, but they're still very essential. You can help search engine spiders identify which keywords you are using for your website.
5. Create a site map. A site map can help search engine spiders navigate all over your web pages so it can index them more quickly. This way, you can get your well-deserved page rank and boost your rankings in search engines faster.
6. Add a text file for your robots. Robots will help alert search engine spiders what pages you want to get indexed as well as when is the right time to check out your site for any new content.
7. Validate your website's code. Doing this will help you determine if you have broken links and prevent having supplemental results in search engines.
8. Follow appropriate keyword density. When writing contents for your site, keep two things in your mind: Search engines and online users. Sprinkle the right amount of keywords to your content so search engines can easily find you and don't overuse the keywords so your content is reader-friendly.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.