Sunday, December 20, 2009

Analysis of Competing Sites to Create Strategy to Outrank Top Ten Ranked

Like I said before, it is not always going to be clear cut.
Here are some examples. Perhaps you find that for your keyword, most of the top ten ranked pages have over 500 inbound links. In that case, you know you need more than 500 inbound links, and you probably need to pay special attention to the anchor text on the inbound links of your competitors.
You also know that this is going to take some time to do – perhaps over a year. So you need to choose some other keywords that do not have as much competition.
Here is another example. Perhaps you discover that most of the web sites with which you will be competing have less than 10 inbound links each, except for a few that have over 100. You can be reasonably sure that you can achieve a ranking here with more than 10 inbound links.
Now of course you have to look at the quality of those links. This is where the pagerank checker comes in handy. Although you could go through each of the inbound links and check them individually for pagerank, if you simply have checked the pagerank of the web sites with which you are directly competing, you will get a good feeling for the average pagerank of the web sites that are linking in.
This is not in any way a scientific or definitive assessment of inbound link quality, but it should suffice for your purposes. You see, your purpose is to break into the top ten results, not to quantify the quality of the entire web of inbound links. And my feeling is that if you can approximate that, and work on getting yours to a higher level, you will have done enough.
Now your next step is to devise a plan that will enable your web pages to rank higher in each of the areas I have just discussed.
Perhaps you find that the bulk of the sites with which you are competing for a specific keyword have an average of 50 inbound links, and average pr of 5, and high concentration of the keyword in the anchor text on the inbound links.
What would your strategy be?
Mine, of course, would be to outdo each of those categories.
1) I would set a goal of 100 inbound links showing up in the yahoo search engine (so that I am comparing apples to apples).
2) I would duplicate the anchor text strategy of my competitors
3) I would shoot for a pr of 5+. To do this, I would make sure that my web site included at least 10 linked pages with content on them (at least 300 words per page) and I would attempt to link to web sites with at least a pr of 5.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.