Thursday, December 24, 2009

Article Marketing to Generate Backlinks for Search Engine Optimization

Article marketing is one of my favorite methods of generating traffic to my web site, and one of the ways I do that is through the creation of backlinks to my web site via the article marketing process.
One of the widely popular uses of article marketing is that of creating multiple backlinks which the search engines can use to estimate the popularity of a website. The theory is this: if one website has more webpages from other websites linking in to it than another website, it must have a greater ‘popularity’ than the other websites. And the process of article marketing, when done correctly, can add to the number or websites you have linking to your web site.
Some search engine formulas are purported to use this concept as one of their main ranking criteria, so a popular form of search engine optimization and promotion is that of creating backlinks. Obviously those backlinks can be created through a number of methods, including website submission to web directories, link exchanges, link purchases, and simply asking webmasters to link to one’s website. Article marketing provides a powerful method of creating backlinks to your web site while simultaneously creating exposure for you and your name online.
However, writing articles, including a link to your website, and submitting that website to multiple article directories can create a massive number of backlinks that are relatively inexpensive (only your time if you do all the work yourself) and do not involve swapping links or otherwise personally asking for favors or reciprocity. So article marketing is one of the easiest ways to generate these back links and create credibility.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.